“客厅连通世界”
中国工业设计精英赛由中国机械工程学会工业设计分会创办于2002年，在三诺电子等企业的支持下，已经连续成功举办了七届，成为中国最知名、最有影响力的工业设计赛事之一。近十年来，吸引了数十万国内外设计院校、设计公司及企业设计部门设计师的充分关注、积极参与并踊跃参赛。
中国机械工程学会工业设计分会成立于1986年，是中国最早成立的全国性工业设计学术组织，并于2003年加入国际工业设计联合会（ICSID）。由国内外著名专家、学者及企业界人士组成学会委员会，每年在各地召开中国国际工业设计研讨会、全国工业设计学术年会、产品创新－中国工业设计论坛、中国企业－产品创新设计奖（CIDF）评选、中国工业设计精英赛、国际计算机辅助工业设计与概念设计学术会议（CAID&CD）等多种学术与非学术性品牌活动。对国内外工业设计发展产生重要的影响。
深圳市迈乐数码科技股份有限公司是专业研发、生产和销售网络高清多媒体中心的国家级高新技术企业，“MeLE”品牌在全球20多个国家和地区获得注册，与全球50多个消费电子知名品牌进行“ODM/OPM”合作，并在全球40多个国家和地区进行销售。从2011年第八届开始，由“迈乐数码”冠名主办这极具影响力和专业价值的设计品牌活动，这与迈乐数码重视研发，关注创新的品牌形象相吻合，本届中国工业设计精英赛势必在规格与影响力方面将获得较大的提升，并创新性的导入最新科技元素和产品概念技术实现手段与工业设计对接，大赛将首次分为“概念设计组”和“专业组”并面向全球设计类专业学生和青年设计师。迈乐数码科技股份有限公司将全力推动并努力实现让中国工业设计精英赛最终成为国际性和富有影响力的工业设计竞赛之一。大赛将通过国际评审团审核产生20名“概念设计组”和6名“专业组”的入围选手及作品，并出资赞助制作模型、赴深圳进行终极评审暨研讨会形式现场答辩演讲，并最终评选出一、二、三等奖，以及最佳创意奖、最具商业价值奖和最佳表现力奖等单项大奖。获奖作品（模型）将在全国巡展或制作成册。”专业组”入围或获奖产品，都将有机会与主办方“迈乐数码”进行产品化合作，并按销售数量额外提取设计回报。入围参赛设计师将全部受邀参加2011中国（深圳）国际工业设计节年度盛会。
中国规模最大、参赛范围最广、最具影响力的国际设计竞赛。
科技助力产品创意，产品创新启迪技术发展。
A、家庭娱乐（音、视频、游戏）产品设计
B、客厅远程音视频通讯终端
C、客厅互联网产品终端及解决方案
D、家庭媒体库与存储中心
F、其他代表一种生活方式或应用的创新产品概念
备注：入围设计作品要求制作外观手办，主办方按1500元人民币/个的标准补贴手办制作费；
设计要求：
创新的设计概念及卓越的产品造型设计；
在易制造与易用性上充分考虑，并能完整表达；
清晰表达产品设计特点、销售卖点和独特的产品市场推广理念；
要求结合产品工业设计，对产品的名称及LOGO、包装、海报、促销品等市场整合推广工具进行一体化设计考虑；
备注：入围设计作品要求制作外观手办、海报实样、包装实样等，主办方按2000元人民币/个的标准补贴手办样板制作费。
深圳市迈乐数码科技股份有限公司
深圳创意文化中心
大赛官网：www.mele.cn （迈乐数码官网中国工业设计精英赛频道）
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本人已详细阅读本次大赛的内容，并保证遵守有关规定，本人提供的设计作品为原创性设计，并遵从大赛知识产权所约定。（本承诺内容不得更改）。
设计人署名（计算机输入）:＿＿＿＿＿＿＿
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Connecting the world from your living room
“MeLE CUP” China Industrial Design Elite Award 2011
“MeLE CUP” China Industrial Design Elite Award 2011 was founded by the Chinese Mechanical Engineering SocietyIndustrial Design Branch in 2002. In the support of 3NOD and other associated businesses, it has held for the last seven years. Becoming one of China's most famous and most influential events of industrial design over the past years, it has attracted the attention of hundreds and thousands of designers’ all over china. Furthermore it has attracted many designers from international design schools, design firms and company design departments who are actively participating and supporting in the competition.
The Chinese Mechanical Engineering Society Industrial Design Branch was established in 1986, is China’s earliest national industrial design academic organization, and in 2003 joined with the International Council of Societies of Industrial Design (ICSID). A Society Council formed by an international famous experts, scholars and people from business circle; Every year it holds china international industrial design seminars around China, National Industrial Design Academic Annual Meeting, Product Innovation - China Industrial Design Forum, Selection of Chinese Companies – China Product Innovation Design Award (CIDF), China Industrial Design Elite Contest, International Conference on Computer-Aided industrial Design and Conceptual design (CAID & CD) and other kinds of academic and non-academic activities which have an important impact on the development of national and international industrial design.
Shenzhen Mele Digital Technology Ltd. is a national high technology enterprise that specializes in research & design, produce, and sales of internet high-definition multimedia centers. “MeLE" brand has been registered in over 20 countries and regions, have been co-operate with more than 50 well-known consumer electronic brands with "ODM / OPM" services. Products have been sold in more than 40 countries and regions worldwide.
Starting from the upcoming the Eighth China Industrial Design Award event in 2011, MeLE is proud to host this most influential and professional brand design activity. This event fits MeLE’s brand image which is focus on research and development, and attention for innovations. This year’s China industry design elite award is inevitably improve in the specification and influence, and introduces the joint of latest technology elements and product concepts technologies implementation methods and industrial design. This year event will divided into “Conceptual Design Group” and “Professional Group”, and is open to global design students and young designers.
Shenzhen Mele Digital Technology Ltd. will promote and strive to make China Industrial Design Elite Award becomes one of the most influence international industrial design competition. The international jury of the competition will select 20 finalists from the “Conceptual Design Group” and 6 finalists from the “Professional Group”. Finalists will be sponsored to create the model of their work and travel to Shenzhen to attend the final contest and on-site seminar, the first, second and third prize will be selected and also individual awards of The Best Creative Award, The Most Commercial Value Award and The Best Expression Award. Award winning works (model) will display in national exhibition or make into catalogs. "Professional Group" finalists or winners will have the opportunity to collaborate with the sponsor "Shenzhen Mele Digital Technology Ltd" for product cooperation, and obtain additional design returns according to the sales of the design product. All finalists will be invited to participate in 2011 China (Shenzhen) International Industrial Design annual event.
Our vision is to make this event become the largest, the most extensive, and the most influential international design competition.
Our aim is to boost product innovation by technology, and innovation inspires technology development
3. Design Theme
Connecting the world from your living room
Your home living room is the place for relaxation, entertainment and where you spend time with friends, relatives and love ones. MeLE believes the future living room can be more advance and allows you to do shopping, video calls, share entertainment, interactive games, information and intelligence, intelligent surveillance and more… Let us think together and with our creation to connect the world from your living room.
4. Design Content
1) “Conceptual Design Group”:
A. Home Entertainment (audio, video and games) products design
B. Living room remote control audio and video communication terminal
C. Living room Internet product terminal and solution
D. Home Multimedia library and storage
F. Creative new concepts for new life style or application
Note: finalist works are required to create mockup samples. The organizer will subsidize RMB1500 per sample as creation costs.
2) “Professional group”：
A. Internet High-Definition Multimedia Center (terminal)
B. HTPC
C. Internet Home Theatre System (Internet mini speaker, home theatre,
and sound-bar, etc)
D. Living room remote control audio and video communication terminal
E. Private cloud (home storage terminal)
Design Requirements:
A. Innovative design concept and extraordinary product design;
B. Consider the ease of production and use with full expression;.
C. Clearly express the product design features, selling points and unique marketing concept.
D. Requires considering marketing tools like the product name, logo, packaging, posters and promotional items.
Note: Finalist works are required to create mockup samples, posters and packages. The organizer will subsidize RMB2000 per sample as creation cost.
5. Technology topology (design reference)
6. Selection criteria
A. Works must be consistent with the theme of this competition and content requirements.
B. Works should be prospective, in line with technology development trends and possibility of future lifestyle changes;
C. Has strong innovative ideas, reasonable design logic, and be in line with modern design trend of aesthetic standards;
D. Works should be convenient, comfortable, safe and easy to use and with concern about people's emotional needs.
E. Works should be green design, environmental protection and energy saving.
2) “Professional Group”
A. Works must be consistent with the theme of this competition and content requirements.
B. Works should be innovative and prospective;
C. Meets the aesthetic standards of modern life and has good market value
D. Works should have good production possibility and easy-for-manufacturing with the existing technical conditions and the manufacturing level.
E. Have a clear idea of life, with better user value.
F. Works should be ease of use and concern about users’ emotional needs
G. Works should focus on new materials, new workmanship, environmental protection and energy saving
7. Organization
Organizers:Chinese Mechanical Engineering SocietyIndustrial Design Branch
National Industrial Design Industrial Innovation Alliance
Shenzhen Futian District Cultural Industry Development Office
Shenzhen Mele Digital Technology Ltd.
Supported by:State Intellectual Property OfficeMinistry ofdesignreview
Shenzhen Creative Cultural Center
Sponsor:ShenzhenIndustrial DesignAssociation
Internet Co-organizer : Design Online www.dolcn.com
Competition official website: www.mele.cn (Mele Digital Technology Ltd. Official website of “MeLE CUP” China Industrial Design Elite Award 2011 channel)
Competition specified information release and submission official website:
www.chinacids.com (Industrial Design Academic Website)
8. Participating entries
Students of domestic or international design professionals colleges and universities;
Professional designers of Design firms and corporation design departments;
Freelance designers
Other design enthusiasts
The Initial evaluationjurywill becomposed ofnational expertsand business circle experts;
The final assessment jury will be composed of domestic and international experts and business circle experts:
(will be Announced before selection)
1) Contest officially started and publicity: End of August to end of September
2) Registration and submission time: September 1st to October 31st
3) Finalists Evaluation (Jury Selection): November 1st to 10th
4) Finalists List and Announcement on Website: November 11th
5) Finalist works sample creation time: November 11th to 25th
6) Finalists arrive in Shenzhen: November 28th
7) Final evaluation and Seminar (please bring your sample model): November 29th
8) Award Ceremony: November 30th
Note: Evaluation and award ceremony schedule might be adjusted according to the organizer arrangement.
Organizer will provide national finalists the round trip costs (the hard bed train ticket fee) to Shenzhen and accommodations in Shenzhen.
Organizer will provide overseas finalists the round trip cost between landing city to Shenzhen and accommodations in Shenzhen, but not including Sightseeing travel costs.
If overseas finalist cannot attend the event held in Shenzhen, they can authorize a representative to participate, or entrust the organizer to handle.
11. Entry Method
1) Entry fee: Free enrolling; >> download the registration form;
2) Instructions for work submission:
Please visit the official website www.mele.cn designated entrance for works and authors information submission, or visit the specified information dissemination and submission website www.chinacids.com (Industrial Design Academic Website) to login and submit; If you are unable to submit online, you can download the registration form, and send the filled form with your works to Organizer specific mailbox: 2004id@vip.sina.com; If your work’s file size is too big to be sent by e-mail, please make a CD-ROM copy and mail to the organizer or send by QQ (961619517) . For overseas designers, you can send your works through SKYPE (mele.simonwong).
1) Conceptual Design Group
² Each design will be limited in one layout and as JPG format.
² Design layout Requirement: 42CM*58CM, 200dpi ensure is able to create large scale poster and printing requirement.
² Design Performance: hand-painted or through computer, able to show the design’s creativity clearly.
² Layout Content: “MeLE CUP” China Industrial Design Elite Award 2011 contest title, work name, the overall effect diagram, partial renderings and work description in words.
Note: Designer's name and any marks cannot be included in the layout; otherwise the work will become void.
2) Professional Group：
² Each design expresses can be in JPG or PPT format, no limit on pages.
² Design layout Requirement: JPG images or PPT images in 42CM * 58CM, 200dpi or more;
² Design Performance: concept sketches can be hand-drawn, formal design documents requires computer graphics, with clear expression of design ideas;
² Layout Content: “MeLE CUP” China Industrial Design Elite Award 2011 contest title, work name, the overall effect diagram, partial renderings and work description in words.
Note: Designer's name and any marks cannot be included in the layout, otherwise the work will become void.
First Place: RMB 30,000 (USD 5000) + Trophy + Certificate + Gift
Second Place: RMB20, 000 (USD 3000) + Trophy + Certificate + Gift
Third Place: RMB10, 000 (USD 1500) + Trophy + Certificate + Gift
Most Commercial Value Award :RMB 5000 (USD 800) + Trophy + Certificate + Gift
Best Design Award :RMB 5000 (USD800) + Trophy + Certificate + Gift
Best Instructor Award（3 entries）: RMB 2000 (USD350) + Certificate + Gift
Excellence Group Awards (5 entries): Trophy + Certificate
Excellence Awards (12 entries): Certificates, Gift
Note:
a) All design student finalists have a chance to sign a 6 month trainee contract with the organizer company (Shenzhen Mele Digital Technology Ltd.), and also get the employment priority in the company.
b) All the bonus incomes of the winners should be self declare to the individual income tax; tax payment according to law is a citizen's responsibilities and obligations.
c) All Finalists can attend Shenzhen innovation culture trip..
2) Professional Group：
Excellence Award: RMB 30,000 (USD 5000) + Trophy + Certificate + Gift
Elite Award: RMB20, 000 (USD 3200) + Trophy + Certificate + Gift
Superior Place: RMB10, 000 (USD 1600) + Trophy + Certificate + Gift
Note:
a) If the total entries are less than 60 entries, according to the quality of work, the organizer may allow Award to be absent.
b) The Winner will sign <<Design work production development intention letter>> with the organizer (Shenzhen Mele Digital Technology LTD). Depends on market needs, winning products and finalist products will have chance to cooperate with organizer (Shenzhen Mele Digital Technology LTD) to in-depth develop the product and mass production and sales. Designer will receive additional design fee depends on the product sales quantity (RMB2.00 for each product sales, up to 100K products within 2 years of mass production. Payment will be paid according to the contract)
c) Designer’s photo, ID information and signature will have chance to be shown on product package, advertisement and User Manual.
d) All the bonus incomes of the winners should be self declare to the individual income tax; tax payment according to law is a citizen's responsibilities and obligations.
Works should be original design. Counterfeitingorinfringement ofintellectual property is not acceptable.
Designers own allintellectual property rights of their works. The organizershave the right to promote,display,publish and promote inother forms of the solutions.
No other parties, individuals or third parties, except the organizers, shall redesign, manufacture, sales, advertise, publish, exhibit or promote the works in any forms or by any means. Otherwise, theorganizershavethe right topursue legal responsibilities;
For the industrial oriented designs, the organizers and designer will co-operate to work on the in-depth design, mass production and sales. The organizers have the right to apply to the State Intellectual Property Office for intellectual property protection, and participants have the right of authorship.
Design services for third parties are not allowed participating in the competition. Otherwise, the participants will be responsible for any of the legal disputes arise.
Special notice: The organizer holds the final explanation of the competition.
Organization Commission and Submission Department:
Chinese Mechanical Engineering Society of Industrial Design Branch
Address：ROOM307 Student Secretariat, Xixi West Campus of Zhejiang University, Zhejiang Province.
Contest Submission specified mailbox：2004id@vip.sina.com
Contest Official Website: www.mele.cn
Contest Submission specified and official and release Website: www.chinacids.com
Official Weibo: http://weibo.com/melecidc
Tel：+86-571-88276108 13634171982
Fax：+86-571-88273241 QQ：961619517
Contact：Yu Fengfeng Zhou Ligang
Other Contest Contact Departments:
² Shenzhen Industry Design Guild
Address: 5th floor, Bldg#11, Shenzhen Software Park, Second Technology Road of, Nanshan District, Shenzhen
Tel：+86-755-82823039 82824078
Fax：+86-755-82824083
Contact：Liu Yuqi
² Shenzhen Mele Digital Technology LTD
Address：Bldg#6, Zhongguan Honghualing Industrial South Park II 1213 Liuxian Ave, Taoyuan Street, Nanshan District, Shenzhen
Tel：+86-755-86363200
Fax：+86-755-86363201
Contact：Zhang Cheng, Liu Shanyue
Consult Mail：lsy@mele.cn
Attachment：”Mele Cup” China Industrial Design Elite Award 2011 Application Form
Note：This is a individual contest.
“Mele Cup” China Industrial Design Elite Award 2011
□Conceptual Design Group □Professional Group Date：____ (D) _____ (M) ______(Y)
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I have read this content of this competition, and promise to respect all rules of this competition. The design which I offered to this competition will be original creative design; I will respect all intellectual property right agreement. ( Promise can not be revised) Designer Signature （signed by computer）:＿＿＿＿＿＿＿ |
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Please apply this application with your work online or send by email or create a CD-ROM copy and mail to the specific address.
Contest Submission specified and official and release Website: www.chinacids.com
Address：ROOM307 Student Secretariat, Xixi West Campus of Zhejiang University, Zhejiang Province. (310028)
Contest Submission specified mailbox：2004id@vip.sina.com
Contact：Yu Fengfeng Zhou Ligang